COVID-19 has increased the enrollment challenges facing many higher education institutions in both the short- and long-term. From attracting to matriculating and retaining students, the pandemic has the potential to make each of these points in the enrollment process even more difficult in the coming years. COVID-19 will especially affect prospective students, as the fall-out from the pandemic is impacting a wide array of factors that influence program selection.
To support these efforts, Hanover Research recently launched a Prospective Student Survey to more than 1,000 current high school sophomores and juniors planning to pursue post-secondary education.
